Free Trade Show Tips - Page 3
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Index of topics included in this series of articles:
- Experience in Trade Shows
- First Things First
- The Players
- Planning
- The cost of a Trade Show
- Prioritize the targets to be achieved
- Getting Ready for the Show:Time Frame
- Choose the location of your booth
- Space: How much room do you need for your exhibit?
- Booth Decoration: What type of decoration should you choose?
- Effective Color Contrast
- ROI: Return on Investment
- Resources
The Flow of visitors on the floor of the show.
There are several models that show how people move around the halls. None of the models by itself is 100% accurate, but a combination might better represent the actual movement of people.
We need to present at least five ways that help explain how and why people move in a certain way.
Center of Influence: There are one or two areas in a hall where the largest and most iconic companies have their large booths. Those centers work as magnets in a way and create an opportunity for a second-tier flow
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Walking down the aisles when a number of odd corridors is set.
Many people start visiting the halls by turning right up to the last corridor and start to walk up-and-down until the have seen it all. When the number of corridors is odd, there is a good chance that the visitors will walk a second time on the same aisle. That simple fact represents a chance for further exposure.
Tip: There is no universal "best location", but there is a best location for your booth, based on facts and your organization's strategy.
It is in our human nature. We will try to get to where we go in the fastest way. It is important to notice where the areas that draw attention are. Depending on the type of product or sevice that you provide, it might be easier to reach a certain audience.
Tip: There is no universal "best location", but there is a best location for your booth, based on facts and your organization's strategy.
The public tends to gravitate towards the main entrance, that defines the vertex of an inverted pyramid. The base of that pyramid is the last row, parallel to the main door's row.
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Follow the leader
The leading companies from each industry are almost always exhibitors at the trade shows. The size of their booths, their brand name or the events taking place at their booth attract an additional number of visitors.
Your organization can take advantage of that event by locating your own booth close enough to where the "big" companies are. There are risks related to this approach. Your organization must look professional and your booth polished. If not, you run into the risk of pre-judgements that could prove negative to you.
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